Many of my blog posts lately have played with ideas of what many people know and believe virtual assistants and online business managers to be. I see so many small business owners try to use a VA or an OBM for all things in their business without having any actual strategy or having consulted someone whose specialty is in the area they are needing help with. These range from bookkeeping (needs a bookkeeper), to branding (needs a brand strategist), to financial operations (needs a financial ops manager), and even marketing (needs a marketing director). ..